In the Color Psychology article, the author states that color phycology is applied to everyday life. Basically, he states that color is often associated with a person's emotions. He mentions how an individual can be influenced mentally and physically. For example Color can be used in an attempt to make people hungry, associate a positive or negative tone, feelings or energy, and countless other ways. In other words, certain shades or tones may result in very different meanings. This article was basically a beginners guide to color phycology
The article reference can be found here: Color Psychology: The Emotional Effects of Color.
Color in advertising
In the Color advertising article, the author states how there are factors in choosing a color for advertisement. Consumers get sucked into buying items with Competitors color choices and how the color relates to the product , this creates an emotional response to most consumers. The author also states how emotional responses with color differ from young and low ages. This article was basically on how individuals respond to color associated with advertisement.
The article reference can be found here: https://etd.ohiolink.edu/ap:10:0::NO:10:P10_ACCESSION_NUM:bgsu1206377243
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